Griffith University
Open Day 2023
Open Day is Griffith’s largest external marketing campaign to attract new students. In 2023, Open Day marked the widespread debut of Griffith's updated visual identity, featuring new brand colours, typography and logos in a revamped layout system.
Stakeholder
Griffith Marketing and Communications
Deliverables
Stadium signage
Transit wrap
Out of home
Brochures
Press ads
Signage
Flyers
Griffith University
Philanthropic campaign
Launched in 2024, Griffith University’s philanthropic campaign, ‘A Brighter Future For All’ aims to increase the impact of its research, education and engagement with the community at large.
The campaign identity and lock-up build on Griffith’s brand foundations, pairing its distinctive secondary colour palette with evocative imagery to bring each funding pillar to life.
The campaign includes The Brighter Futures Scholarship Appeal, an annual drive that seeks donations from Griffith staff and external benefactors to provide scholarships to disadvantaged students who are struggling financially.
Stakeholders
Griffith Marketing and Communications
Griffith Advancement
Deliverables
Campaign identity
Postcards
Brochure
Letterhead
Digital signage
Press ads
$100M+
Raised to date.
15%
Staff participation in scholarship appeal.
