Donut King
The Making of V Donut
When developing this campaign, it was essential capture the attention of the brand's targeted younger audience, so we leaned into a deliberately homemade, lo-fi aesthetic. The result was a social video series following two eccentric “mad food scientists” as they recorded themselves attempting four increasingly outrageous experiments to fuse a Donut King donut with a can of V energy drink. Each video was then edited for different platforms including YouTube, Facebook, Instagram, and Snapchat.
Achieved 4m+ impressions, on average a 46% completion rate on YouTube (above the industry average of 10-12%) for the 15 second versions, a strong 39.74% completion rate on Facebook, and higher levels of brand recall for Donut King overall.
Deliverables:
Campaign identity
Social video
Donut King
The Making of V Donut
When developing this campaign, it was essential capture the attention of the brand's targeted younger audience, so we leaned into a deliberately homemade, lo-fi aesthetic. The result was a social video series following two eccentric “mad food scientists” as they recorded themselves attempting four increasingly outrageous experiments to fuse a Donut King donut with a can of V energy drink. Each video was then edited for different platforms including YouTube, Facebook, Instagram, and Snapchat.
Achieved 4m+ impressions, on average a 46% completion rate on YouTube (above the industry average of 10-12%) for the 15 second versions, a strong 39.74% completion rate on Facebook, and higher levels of brand recall for Donut King overall.
Deliverables:
Campaign identity
Social video
Donut King
The Making of V Donut
When developing this campaign, it was essential capture the attention of the brand's targeted younger audience, so we leaned into a deliberately homemade, lo-fi aesthetic. The result was a social video series following two eccentric “mad food scientists” as they recorded themselves attempting four increasingly outrageous experiments to fuse a Donut King donut with a can of V energy drink. Each video was then edited for different platforms including YouTube, Facebook, Instagram, and Snapchat.
Achieved 4m+ impressions, on average a 46% completion rate on YouTube (above the industry average of 10-12%) for the 15 second versions, a strong 39.74% completion rate on Facebook, and higher levels of brand recall for Donut King overall.
Deliverables:
Campaign identity
Social video
4M+
Impressions.
46%
Pre-roll ad completion.
YouTube preroll
Snapchat